Insadong is famous for its dozens of art galleries and antique shops… and for its Starbucks Coffee store! It’s the only Starbucks Coffee store in the world with a sign not written in English. Why is that so? To keep the traditional Korean feel of Insadong intact, Starbucks was required to spell their company name in Hangul lettering on the store front, instead of in the Latin alphabet. A pretty cool discovery on my brief, yet memorable guided tour in Seoul.
Starbucks Coffee
39 Insadong, Jongro-gu, Seoul
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